An Easy Way to Improve Your PPC Conversions
This is a great post from Small Business Online Coach.
It’s not lengthy, but it’s packed with immediately applicable wisdom if you’re running any type of pay-per-click campaign…
One of the biggest mistakes people make when improving on CTRs (click thurs rates) on their PPC (pay-per-click) advertising is they forget to match the landing page to their ad.
I am ALL for split testing and trying to improve your ads, as long as you remember to keep your landing page congruent with your ad.
For example: (not real ads, just for demo purposes)
AD 1: (CTR: 3.2%)
Divorce Lawyer Vancouver
Easy, Affordable, 100% Guaranteed.
25 Years Experience With Divorce.
www.EasyDivorceVancouver.com
Ad 2: (CTR: 5%)
Divorce Lawyer Vancouver
We’ll Have You Divorced in 60 Days
Via Mediation or It’s Free! 1 Flat Fee.
www.EasyDivorceVancouver.com
Two totally different ads. Both Adwords ads have great click thru rates in this example, but they each are offering two different things. One is offering a ‘general divorce lawyer practice’ services and the other is offering ‘divorce mediation’ services.
So if you send traffic from ad two to the same landing page for ad one, it will not convert as well because of the landing page is not congruent with the ad.
If you immediately want to improve your conversions remember to make your landing pages support your ad. So when you are split testing ads you may need to offer two different landing pages to support each ad.
No related posts.
Like this Kristy, thanks inviting me from twitter
PPC takes lots of work, and costs money at the same time. Been there, done that. By 2008, I needed to find a FREE way on the net, and I’ve Found it! My blog article hopefully walks you through my findings 
Must say I’m NOT selling anything, just Free info.
http://paintingdenver.net/blog/search-engines/keyword-domains-search-engine-basics/
Any form of online marketing has its pros and cons. You have to enjoy the game it takes to make PPC work for you. If you get it right, it doesn’t “cost” you anything, a positive ROI takes care of that.
SEO, especially domain choice (as you point out on your site) is also one of the powerful tools in an online marketer’s toolbox. However, I would never bet all of my life’s financial plans solely on the “kind” folks over at Google, Yahoo, etc.
Diversify and prosper!